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Our Story

Cute Laces is a woman owned brand committed to creating fun accessories to enable the wearer to show their individuality.

"I have always been different." shares founder Angela Bliss "The road less traveled has been a very familiar path. When I started making shoelaces from fabric, it was a small way of expressing my individuality. Adding my handcrafted shoelaces to my shoes was a way of self expression."

As with many businesses, Cute Laces started when friends and family would ask me to make some for their Converse shoes.

Who wears Cute Laces? Those people who yearn to express themselves. Those who think outside the (shoe) box. Those who question why they would follow everyone else. Those who feel unique.

Cute Laces are created to help you express your individuality, your uniqueness in every single step you take.

Our shoelaces are made in downtown Los Angeles. We add metal aglets to the tips of each shoe lace to make lacing up your shoes easy.


Manufacture: Cute Lace are made in the USA, at a small, family run business. Many of the team have been working there for over a decade. 

Packaging: There is one small elastic band to keep the laces in place, other than that, all the packaging can be recycled and/or re-purposed.

Wholesale Packaging: Our wholesale customers can requested a point of sale display. This display unit is made from recyclable card stock. 

Thank you for visiting Cute Laces.